Games — Zheng Zhewen

LinsCraft Minecraft New Year's Eve Gala

Online Event Full Planning 100+ Same-Screen

◆ R&D Overview

Pioneer of the online New Year's Eve gala category in the Chinese Minecraft community. Led the full case for 5 editions, evolving from a single livestream into an immersive 100+ player same-screen experience. Self-developed server matrix plus cross-functional team collaboration — 1,119 registered users, 3M+ total traffic.

2021-2025 Full-case lead (5 editions) · 2026 Advisory support · 20-30 person cross-functional team

UGC gameplay R&D & validation + project management + event planning + community & communication operations

1119Registered Users

120Peak Same-Screen

5Editions Led

◆ COMMUNICATION

Dual-engine growth: in-depth content on Bilibili plus viral reach on Douyin. Livestreams create topic peaks, while fan re-creations build a long-tail of word-of-mouth.

Gala feature · Teaser · Highlights · Vertical intro

Player screenshots & fan art · UP-owner reposts · Fun short-video word-of-mouth

3M+Total Media Traffic

28%Avg. Annual Growth

7yrCommunity Operations

◆ COMMUNITY

The gala became a fixed annual expectation for players; return rate rose steadily with each edition
Extended from online events to player-organized offline meetups, deepening community belonging

AUDIENCE MIX

Minecraft Players

60%

Map Creators

20%

PVP Creators

10%

Video Creators

7%

Model Creators

3%

◆ REACH

Dual-platform content matrix on Bilibili + Douyin, livestream tie-ins with annual gala replays
Content matrix covering gala feature, teaser, highlights, and vertical intro formats
Player-generated in-game screenshots, cross-reposts among Bilibili UP-owners, and fun short videos built community word-of-mouth

◆ IMPACT

First to create the sandbox online New Year's Eve gala category — the annual benchmark event of the Chinese MC creator community
Built a 20-30 person cross-functional collaboration process from scratch, with reusable SOPs
100+ same-screen on a self-developed server matrix, validating large-scale online & multiplayer party gameplay for MC
~28% average annual growth during tenure, with sustained user scale expansion

▸ Yearly Data

Year	New Users	Total Registered	Peak Users	Active Logins	YoY	Video Replay
2020	46	304	84	106	—	2020 Gala Replay
2021	85	389	105	133	27.96%	2021 Gala Replay
2022	109	498	103	121	28.02%	2022 Gala Replay
2023	139	637	110	135	27.91%	2023 Gala Replay
2024	178	815	120	152	27.94%	2024 Gala Replay
2025	228	1043	110	198	27.98%	2025 Gala Replay
2026*	68	1119	110	134	7.29%	2026 Gala Replay
* 2020 and earlier are early versions; from 2021 it officially became an online New Year celebration; 2026 is advisory support after leaving, data affected by team changes

▸ GALLERY

2026 2025 2024 2023 2022

Genshin Impact UGC Development — Casual · Party

UGC DevelopmentGenshin Stellar AdventurePM + Level Design

Overview

Dual role: PM (scheduling, team allocation, end-to-end control) + Level Designer (map building, asset optimization); additionally handled gameplay design for "Wanmin Restaurant Kitchen." In a short-cycle small-team model, balanced management and hands-on production without dropping the ball.

"Bomb Hot Hot Hot" (FPS hot potato): 5-person team, delivered on time in 5 weeks, 5,000+ first-week plays, 77% positive rating
"Wanmin Restaurant Kitchen — Fresh Catch" (casual fishing): 4-person team, delivered early in 4 weeks, 7,000+ first-week plays, 80% positive rating, praised by officials for "extremely high fit with the Genshin theme," winning the period's Outstanding Work
Reused process experience to deliver 1 week ahead of schedule, with a positive rating surpassing the first project

80%

Highest Rating

7000+

First Week Plays

4~5

Small Team Size

Screenshots

Bomb Hot Hot Hot Party Shooter · Hot Potato 4-6 Players 77% Rating

IntroSupports 4-6 players in a challenging riverside ancient town. Players compete for the single bomb spawned in the arena, using shooting to fight each other. The map is scattered with items, skills, traps, and enemy units — use the environment and avoid danger. GameplayAll players fight for the bomb; the highest score wins. Open chests or defeat slimes for random buffs and surprise skills — you might also draw a skill that works against you. Earn extra points by eliminating players, hilichurls, and collecting coins, racing for the top rank before the countdown ends.

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Wanmin Restaurant Kitchen — Fresh Catch Casual · Fishing 80% Rating Outstanding Work

IntroWanmin Restaurant in Liyue is packed every day, and the kitchen needs tons of fresh ingredients. You're invited as the new kitchen assistant — control the hook and rope like a gold miner, reaching deep into the ice cabinet to fish out all kinds of ingredients. GameplayControl the swinging hook, precisely grab ingredients inside the fridge; collect quality ingredients for points, dodge bombs; keep hitting targets to push into higher levels.

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Minecraft UGC Development — Sandbox · Open World

Commercial Game ProjectMinecraft BedrockMash-up Packs

Overview

Built Chinese-themed open worlds with a "sandbox" philosophy, publishing two Mash-up Packs on the official Minecraft Bedrock Marketplace — Jiangnan Water Town and Classical Chinese Garden. Assembled a team from zero and managed the full pipeline from planning, art, and development to launch.

Chinese Water Town Pack: Jiangnan water-town architecture, white walls & dark tiles, bridges and flowing water; three scenes — port city, village, water town | 4.3★ · 990 Minecoin
Chinese Garden Pack: Classical Chinese garden architecture, pavilions and winding paths; featured in Microsoft's Lunar New Year column | 4.5★ · 1170 Minecoin
Analyzed prior market feedback and YouTube comments to precisely target the "Chinese style" content demand and decide on the sequel
LinsCraft team has published 33 products across mash-up packs, worlds, and skin packs

Links: ■ Official Store ▶ Bilibili ▶ YouTube

2

Mash-up Packs

4.5★

Highest Rating

33

Team Total Published

Screenshots

Chinese Water Town Pack Mash-up · Jiangnan Water Town 4.3★ 990 Minecoin

PositioningThe first mash-up pack in the Chinese series, themed around the Jiangnan water town, building an immersive Chinese-style world of white walls, dark tiles, bridges, and flowing water. Three distinct scenes — port city, village, water town — enriched with cultural elements like carriages, hanfu, and Chinese furniture. Results9-month schedule, delivered 1 month early, launched 1 week before the Lunar New Year sale. First-month downloads surpassed 10,000, securing a premium slot in Microsoft's Lunar New Year column. Crafted differentiated promotion strategies for Bilibili/short-video platforms and proactively engaged Microsoft for column resources.

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Chinese Garden Pack Mash-up · Classical Garden 4.5★ 1170 Minecoin

PositioningThe second sequel pack in the Chinese series, themed around classical Chinese gardens, crafting imperial garden landscapes with pavilions, towers, and winding paths. Based on prior market feedback and YouTube comment analysis, precisely identified overseas players' strong demand for Chinese-style architecture to decide on the sequel. ResultsBuilt on the Water Town's market reputation, rating rose to 4.5★ and earned a featured slot in Microsoft's Lunar New Year column. Priced at the highest tier (1170 Minecoin), validating overseas willingness to pay for high-quality Chinese-style content.

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02Game Projects

LinsCraft Minecraft New Year's Eve Gala

▸ Yearly Data

Genshin Impact UGC Development — Casual · Party

Overview

Screenshots

Minecraft UGC Development — Sandbox · Open World

Overview

Screenshots

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