IDENTITY
Creative-Driven · Games + Events + Brands
From Player Communities to Professional PM
Every project with creativity and results
Every project with creativity and results
PERSONAL
PHOTO
PHOTO
3 yrsPM Experience
14Offline Events
¥11.35MProject Value
¥580K+UGC Revenue
Game Industry PM · UGC/IP Content Coordination · Brand Event Full-Case Delivery
Starting as a player-community content creator, I grew into a project manager through game UGC development, then moved into full-case brand event delivery — always standing at the intersection of content and business, turning creativity into results through project management.
2025.04 — 2026.04
Shumu Creative · Project Manager
Annual-framework supplier for Douyin Group, Xiaohongshu (RED), and Anta Group, serving internet and sports-fashion brands.
Led the delivery of 14 offline brand and creator events, independently managing end-to-end execution of 4 events at the ¥500K level (closed-door meetings, launches, award ceremonies). Coordinated an 8-person core team (design/production/execution) covering the full chain from requirement alignment and solution design to on-site delivery.
Optimized project execution processes based on PMP methodology, built a supplier management system (adding 4 core suppliers), and established cost-control SOPs via Feishu multi-dimensional tables, achieving 15% overall cost optimization. Total project value of ¥11.35M with 29% gross margin.
2022.03 — 2025.02
LinsCraft · Game Project Management
Official Microsoft Minecraft partner and a leading PGC content R&D team in China. Started as an intern, continued remote collaboration after graduation.
Led the development of 7 Minecraft PGC content projects and event planning, building the "Chinese Style" IP series from 0 to 1 and driving commercialization. Coordinated a 20–30 person cross-functional team and established SOP and performance management systems.
Built the Bilibili and Douyin content distribution matrix from 0 to 1, driving UGC secondary distribution with 30% organic traffic. Designed overseas publishing and monetization mechanisms; products were repeatedly featured on the Microsoft Store, generating ¥580K+ in revenue and 23.4% user registration growth.
2019.09 — 2024.06
Education: Interior Architecture + Engineering Management
Xiamen Institute of Technology · Engineering Management (Bachelor) · Full-time · 2022.09–2024.06
Xiamen Software Vocational & Technical College · Interior Architecture Design (Associate) · Full-time · 2019.09–2022.06
The engineering management background laid the methodological foundation for my project management career; I started interning in the gaming industry (remote) while still in school.
Core Capabilities
Client & Agency Dual-Side Experience · Game R&D & Brand Communication Contexts
01Project Management
Coordinated 8–30 person cross-functional teams to deliver complex projects, with strong multi-project parallel execution and risk management skills.
02Game UGC Development
Led the 0-to-1 creation and commercialization of "Chinese Style" game products, generating ¥580K+ in revenue and 23.4% user registration growth.
03Brand Event Execution
Covered the full process of requirement alignment, resource coordination, scheduling, and on-site execution, achieving 15% overall cost optimization.
04Content Operations
Built the content distribution matrix from 0 to 1 with 30% organic traffic, driving UGC secondary distribution and developer-ecosystem growth.
Skills & Certifications
Office & Collaboration
Design & Editing
Modeling & Rendering
Certifications